Asks Gerard Christie, Managing Director of Advanced Packaging Materials, one of the leading UK suppliers of short-run printed bottle boxes.
So after all of your hard work getting your brewery up and running, branding figured out, a great team put together, it may be the last thing on your mind but packaging has an important role to play in actually getting your product to the drinking public when selling in the off-trade domain. Whether it’s sending your bottles or cans to retailers or selling directly to the public, it all needs consideration.
The use of well-thought-out packaging is widely acknowledged to increase sales, open new markets and strengthen the brand you spent so much time creating.
Read the full article here on page 78 in our Summer 2019 issue.