Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60Rudd Macnamara has supplied Everards with striking new pump clips for its range of beers. The new on-bar branding is part of the Everards transformation programme which focuses on its home county of Leicestershire and the importance of being independent and local. Everards teamed up with Enderby-based agency, Juice, who are situated just two miles from the Leicestershire brewery. Everards entrusted fellow Midlands company Rudd Macnamara with the manufacture. Rudd, based in Handsworth near Birmingham, completed the local production theme. Juice provided striking four colour process images of the four brands which tell the story of Beacon Hill, Sunchaser, Old Original, and of course the iconic Tiger brand. Using 3D modelling skills, Rudd was able to make 3D models derived from the 2D images. All of the images were printed in four colour process and then thermo-formed to the desired 3D shape. The new and innovative production process was able to capture all the features of a four-colour-process image and to transform it into a substantial 3D plaque. Erika Hardy, Everards Head of Marketing, was responsible for the project. “Rudd Macnamara was given the task of manufac- turing the pump clips. We were confident that Rudd had the necessary capability to rise to the challenge and using new and innovative modelling, forming and printing techniques they proved they could get the job done. We had created a vision which looked great on paper but we weren't sure how to make it a reality! Rudd Macnamara was not phased and was keen to find a way for us to represent our brands in the way we wanted." Graham Caunce, MD of Rudd Macnamara, commented. “We are delighted to be able to support Everards in this major rebrand. The project presented us with significant challenges but our experience in transforming a 2D images to a 3D object stood us in good stead. We used newly developed processes to achieve the result and we are delighted that we have been able to manufacture unique and market leading products.” Rudd Macnamara specialises in point-of- sale on bar branding for the drinks industry. Apart from supplying bespoke and premium pump clips it also supplies guest ale pump clips, tee-bar branding lenses and bespoke tap handles. “The brilliant thing about bar runners is that they really do work for any brand and budget. At Purple Mustard, we believe that it’s important to really understand our customers brief and branding and by doing so, we can suggest subtle design twists to further enhance the products and help them to deliver a unique and effective marketing solution for their campaign or brand activity.” Here are some top tips from Purple Mustard Ltd on getting the most from your bar runners; whatever your budget! Save Standard bar runners are a really flexible marketing tool as they are available in a wide choice of materials and sizes to suit any design and budget. Standard options can be brought to life through use of vibrant full colour, photographic quality imagery and designs and are also available in low order quantities, making them accessible to breweries of any size. A top tip for increasing the return from your promotional bar runner investment is to incorporate QR codes and social media handles into your design; a simple and effective way to help you to drive traffic to your website and increase your online following - easy! Spend Go bespoke! Every brewery brand is as unique as the beer it brews, so why not break the mould and create your own custom shaped bar runner for maximum stand out at the bar? Bespoke-shaped bar runners allow you to literally think outside the box and create a unique shape that complements your branding perfectly. Alternatively, for added standout you can even incorporate interactive features or lenticular elements that create added interest at the bar. Splurge If you’re looking for something special, PVC Bar Rails or ‘hedgehog mats’ offer amazing customisation opportunities, long-lasting brand visibility and also double as a durable and functional drip tray. They are custom designed by their nature and are individually moulded according to your bespoke design. Bar Rails are now also available with full colour print and even integrated LED lighting, so the sky’s the limit in terms of design! How to get seen at the bar… Sophia Prosser, Marketing Manager for leading POS Manufacturer Purple Mustard Ltd. talks about why Bar Runners are still such a popular marketing tool for breweries and beverage brands; www.purplemustard.co.uk For more information visit: 26 BREWING & BEVERAGE INDUSTRIES BUSINESS www.ruddmacnamara.com For more information visit: On The Bar Leicester Tiger is reborn 26_Layout 1 28/07/2016 10:20 Page 1