Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60The whale in the bar Two decades ago Taphandles began working alongside the North American craft movement. Back then tap handles remained a tertiary thought, rarely discussed. Not much was offered by way of design either beyond a logoed sticker or etched wood. That is until Taphandles realised an opportunity. Working with Alaskan Brewing Co., Taphandles created and produced a 3-dimensional whale tap handle (pictured below) for their Summer Ale. The 3D innovation and detailed craftsmanship was the first of its kind with intricacies like hand-painted teeth. People started pointing and talking about the unique taps. Tap forms injected with personality, like the Alaskan whale, started conversations between friends, strangers and bartenders alike. It created brand recognition amongst consumers. Brewers talked too and soon added bespoke tap handles to their marketing portfolio. Early collaborations with Samuel Adams, Anchor Steam and Sierra Nevada further revolutionised the on-trade tap experience. As independent craft beer gained global momentum, Taphandles helped more and more breweries better tell their brand story and best differentiate in a competitive on-trade environment. The bespoke bar was raised. Craft keeps growing Taphandles now works with breweries of all shape and sizes across North America, Latin America, Asia, Australia and Europe. Partnerships still include the aforementioned leaders plus UK-based Beavertown and Charles Wells, and Mikkeller of Denmark. Award-winning designs for Meantime and Great Lakes among others keep Taphandles challenging themselves. In one instance, Dogfish Head Namaste, uses kinetic movement to greet you from the tap handle. Hence, “namaste.” No matter the size or request, each brewery receives complimentary design consultation sessions to craft their story via a bespoke handle, signage or other on-trade need. Hand-in-hand with design innovation is customer support. Taphandles prides itself on best-in-class service. “Taphandles has been a trusted partner for many years. There isn’t much they can’t do. That versatility resulted in some unique solutions which helped us tell the story of our brand,” says Firestone Walker Brewing Company. Many others agree. With a deep understanding of the beer industry, Taphandles knows how to create impactful on-trade marketing. Their range includes bespoke and standard tap handles, pump clips, tap markers and more. At its core, Taphandles is the same entrepreneurial-spirited company committed to telling stories through compelling visual impressions. One only has to look at their floor-to- ceiling tap wall and wonder what’s next. To learn more, contact sales@taphandles.com www.taphandles.com For more information visit: 28 BREWING & BEVERAGE INDUSTRIES BUSINESS On The Bar Bespoke solutions made for craft Coming into Taphandles, you feel an energetic undercurrent reverberating off the walls. Designers huddled over sketches, heads bobbing to their playlist beats. Customer support teams chattering between desks as they shepherd products to market. People working together towards a common goal; a like-minded, passionate team. The tinkering, collaboration and impromptu ping-pong games all remind you of a start-up brewery. This is no accident. Taphandles draws inspiration from the beer community by design. Namaste 28_Layout 1 28/07/2016 10:24 Page 1