Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 6033 With so many unique craft beers, real ales and wines on offer in today’s social establishments the bar is quickly becoming a crowded space for brands to compete. It’s never been a better time for quality beer, and with up to 200 breweries opening in the UK each year and growing thirst for craft beer (Management Today, Sept 2015) it’s time to ask yourself, how can my brand stand out at the bar? The 21st century customer seeks experiences and is heavily influenced by appearance, atmosphere and taste – research suggests that a brands approach to advertising and appearance can heavily influence a consumer’s decision to purchase. As a business focused on creating sustainable drinks dispense solutions, Brewfitt can create customised fonts specifically for each brand. So why then should you consider choosing a custom off-the-shelf font design? Stand Out Move away from the mainstream chrome or gold finish and stand out at the bar with a unique finish or colour. Ultimately, customising the colour of your font rather than changing a smaller feature such as the badge, will help your brand become more prominent amongst others. Cost-effective Rather than considering a fully bespoke solution, a customised off-the-shelf font can be a much more cost-effective solution to creating a stand-out appearance. Brewfitt’s customised fonts are available with low minimum order quantities when compared with fully bespoke towers - making customised fonts much more accessible to brand owners. James Paxman, Operations Director at drinks dispense firm, Brewfitt, commented on the benefits of off-the- shelf customised bespoke fonts; “We have produced a number of unique fonts which really do have the ‘wow’ factor and we truly believe that customised fonts stand out more than the same tower with a standard chrome finish.” Brewfitt offers any finish; from bold solid colours such as red, yellow, black, green, to varying metallic finishes including antique copper, brushed stainless steel, black chrome and many more. Wooden and water effect finishes are also available with branding on the tower including pad printing or vinyl, again, all available with no or little minimum order quantities. James added: “Off-the-shelf customised fonts are becoming increasingly attractive to microbreweries and larger brewers who are looking for a cost- effective solution whilst avoiding large set-up costs and minimum order quantities. Brewfitt make it possible for brands to stand out in increasingly busy bars by offering a service with no tooling, set-up charges or minimum order quantities. We are in a world where consumers seek experiences and are willing to try new things; we suspect that customers are more than likely going to choose the stand out brand at the bar, therefore companies should act on this.” Brewfitt recently created some customised fonts for award-winning Welsh brewery, Tiny Rebel. Brad Cummings, its co-founder and commercial director, said: “Our brand is known for its off-the-wall and daring identity, our fonts needed to reflect this and stand out on any bar. Brewfitt worked closely with our team to create an amazing and unique font design that we’re proud to put our name on! They really do have the ‘wow’ factor and we’ve received many customer comments on how great they look.” The Yorkshire-based firm, with a strong focus on customer service and innovation, also offer solutions for individual outlets looking for a point of difference. Brewfitt has created off-the- shelf customised fonts for a variety of brands including Meantime, Revolution Bars and St Austells Brewery and has one of the largest ranges of fonts in the UK available for customisation. On The Bar 1st Porta call! Since 1936 Porter Lancastrian – the brand owner of Porta - has been a leader in the design, development and manufacturing of drinks dispense products and services for the global drinks industry. Porta works with design agencies and brand owners to design, develop and supply both bespoke and customised beer fonts, towers and taps in a range of finishes, sizes and fittings. Produced by Porter Lancastrian, the CraftTee Bridge range (pictured) is a new generation of bridge fonts designed to accommodate the ‘craft beer revolution. The fonts feature 4,6,8 dispense points with chilled-to- tap cooling, are available in two heights, and in chrome and copper finishes. Options include ‘Clamp On’ or ‘Thro Bar’ featuring industry standard oval and circular pods with LED illumination. They’re also available with 86mm square pod across the range. Newly released lens/shapes include 2 square and rectangular sizes available for various selected font models including Ikon, Chaplin, Spinal Tap and Orion. Advantages of off-the-shelf customised fonts www.brewfitt.com For more information visit: www.porta.co.uk For more information visit: brewingbusiness.co.uk 33_Layout 1 28/07/2016 10:38 Page 1