Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 84According to the 2016 Cask Report, 92% of consumers want to know more about different styles of beer available. Cask Ale Week is an ideal opportunity for breweries to provide them with compelling information. So says Paul Nunny of Cask Marque. “The key is to properly engage pubs and drinkers, giving them useful, interesting beer insights, the right experience – and something to talk about,” says Nunny. “Brewers are usually great ambassadors and know how to extol the virtues of cask ale to drinking audiences. It’s great to get them involved.” Nunny says that well-informed, discerning drinkers will talk up the beers from their favourite breweries. He urges brewers to start planning now, saying that it takes time to set up deals with pubs and pub groups to support their Cask Ale Week activities. To get their brands on the bar during this national celebration, they need to start talking to customers now. The Week takes place 21st Sep – 1st Oct. The Cask Ale Week platform is provided by Cask Marque, but you don’t need to be a member to join in. You can just use the umbrella of Cask Ale Week to bring more people to your brewery, show off your beer and win a load of new drinkers. According to the Cask Report, 65% of drinkers would like to go to a beer festival during Cask Ale Week. Nunny adds, “People like reasons to celebrate – and feeling part of something bigger that’s going on around them. This would include beer festivals, brewery open days and special tours and tastings. And of course different breweries want to put their own individual spin on it. That’s terrific - it gives choice and variety across the country. “Every business involved in the producing, distributing or selling of cask ale has something to gain from Cask Ale Week 2017. Make sure you’re not the one to miss out.” 30 BREWING & BEVERAGE INDUSTRIES BUSINESS News CAMPAIGNS Plan your part in the big cask set-piece for 2017 http://caskaleweek.co.uk For more information visit: Cask and Keg Repair & Refurbishment Specialists • A Genuine Alternative to Cask and Keg Replacement • Repairs to casks and kegs of all sizes • We can supply refurbished casks too • Fast On-Site Turnaround • Competitive Rates • Over 60 years of Industry Experience Please contact us for a list of all our other onsite services. Tel & Fax: 01283 740807 • Mob: 07952 152 099 Email: repairs@dhmbreweryservices.co.uk • Contact: Jason Miller Web: www.dhmbreweryservices.co.uk • Twitter: @DHMBreweryServ ‘There’s A Beer For That’ confirmed for 2017 2017 got off to a great start with an announcement that the funding for ‘There’s A Beer For That’ was confirmed for another year. “It’s great that our campaign funders – the global brewers and British Beer & Pub Association - recognise everything we’ve done in conjunction with you, our supporters, and continue to give us their backing,” says programme director, David Cunningham. “We've hit the ground running with some strong programmes already in place for our first quarter. We are also busy developing some fresh and exciting new initiatives for launch later in the year. “We had a busy year in 2016 and are expecting this year to be even busier with lots of exciting plans being finalised that will highlight the diversity, versatility and quality of beer. “ www.beerforthat.com For more information visit: 30_Layout 1 13/02/2017 09:11 Page 1