Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 8462 BREWING & BEVERAGE INDUSTRIES BUSINESS Start with a size and design If this is your first time thinking about labels, start by collecting samples of the sorts of labels, materials, sizes and shapes you like. If you ask your label printer, they will be happy to send you a selection. If you are graphic design savvy feel free to create your own artwork and save some £££! Most printers have strict requirements regarding file format, so ask them to confirm what they need before getting started. Alternatively, an experienced graphic designer, who knows about producing artwork for labels, can work with you to create your label design. Your printer will certainly be able to recommend someone for you. Tell them your budget and let them take your ideas and work their magic! Good quality artwork will achieve a good quality print result so it really is worth the investment in high quality artwork which will help your beer bottle stand out on the shelf. Work out the size labels you need Avoid expensive tooling costs by sticking with your printers nearest cutter options. Test out the size by cutting a piece of paper to the size and trying it out on your bottle. Choose a label material Standard Paper – insist your printer uses a wet strength paper suitable for beer bottles. It will help your label resist wrinkling or peeling if it gets a little damp or cold. PP (polypropylene), a water-proof material. Ideal for lagers etc., which will be chilled or even stored in an ice bucket. Kraft, Laid or Textured papers – These are a great choice to help your product stand out from the crowd. There’s a huge range available but your printer may only stock a selection. Gold or silver materials can be used to create metallic shades and effects without the need for expensive foiling plates. Most important of all is to ask your printer for a selection of free sample labels showing similar work. Try them on your bottles, and in the environment you will be labelling and storing. You need to be assured that the material you choose is right for your environment and application. Different finish options like gloss or matt varnishes, high quality over-laminates and special textured finishes, as well as metallic foil details and special shape label cutters can really help create a label which is unique and best reflects your brand identity. Getting the best price The more you order the lower the unit price. Use this to your advantage by bulking together runs. Even if that means thinking about what you will produce over the next 3-6 months and ordering all at once. Any digital printer will be happy to accept a run with multiple designs if they are all at the same size. This means you get a price based on the total volume and it can save you a lot of money! Your printer will also be happy to give you a quote showing multiple price breaks so you can make an affordable and cost-effective decision on the quantity to order. Check your proof carefully! Your printer will send you a PDF proof of your artwork. It is your responsibility to check it all looks correct, and to pick up on spelling mistakes etc. Ask a few friends to check it over too to make sure you haven’t missed anything. If this is your first order, then ask your printer for a “press proof” too. This is a physical print out on the label material, of your design(s). It helps you to check the actual colour outcome, which an electronic proof cannot do. Some printers will make a small charge for this, but others will be happy to produce this for free (like us!) so that you can be reassured that the result is as you are expecting. Labels on rolls, rather than sheets are easier to use, often cheaper and as volumes increase its straightforward to switch to a label applicator to help you label your bottles faster. For further free advice and information please feel free to drop me a line. With over 13 years’ experience in labelling, if I don’t have the answer I’m bound to know someone who does! Vicky Waine Sales manager PeterLynn Labels Limited Vicky Waine has been in the labelling industry for 13 years, first as a reseller, and for the past 5 years working for PeterLynn Labels Ltd, who manufacture at their site in Northants. She works with businesses in many sectors, including the food and drinks industry, My role includes everything from working on labelling projects with existing and new clients, liaising with production to ensure they stay on track with deadlines, to development of the company’s marketing strategy and website. It’s safe to say she never gets bored! 01536 400344 vicky@peterlynn4labels.co.uk Get the label your brand deserves! Getting competitively-priced and high quality labels for your beer can be a minefield with thousands of label printers in the market. Vicky Waine, sales manager at PeterLynn, which specialises in labels for the brewing industry, has put together a helpful guide to help you get the label your great brew deserves! 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