Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 8464 BREWING & BEVERAGE INDUSTRIES BUSINESS When Little Ox Brewery needed a brand to symbolise its roots in Freeland, Oxfordshire, the company turned to LemonTop Creative to provide a fresh, innovative approach for a brewery in a town steeped with history. The brewery is the dream of head brewer Ian Hemingway who has produced his own beer for over thirty years. The availability of new hop varieties and affordable equipment gave Ian the impetus he needed to join a growing number of beer enthusiasts who have turned a passion into a commercial business. With a background in science and other skills learned from jobs in plumbing and marketing, Ian was confident he could build a brewery to make the people of Oxford proud. From the very beginning, Ian’s mind was set on using an ox as a logo but he wanted to step away from the usual silhouettes or figures that other Oxfordshire business had been using. He had always been impressed with the work LemonTop was creating for other breweries so he decided to send a brief and let them work their magic on the Little Ox Brewery brand. “Our creative team has produced many brands and corporate identities for local, national and international clients but there is always something satisfying about helping a new business realise their potential,” says Andy Mogg, of LemonTop Creative. “We knew Ian wanted something a little out of the ordinary but realised he had his mind set on using the traditional ox normally associated with the city of Oxford. With this in mind we decided from the start that the typeface and colours we used would make all the difference to the Little Ox brand. The innovative typeface and bold icon along with daring colours and textures meant we built a brand that is unique. “We went on to create the corporate identity for the range of Little Ox beers, including Wipeout, Odd Bod and Filthy Rich. We continued the theme of daring colours and bold backgrounds to ensure eye catching and unique labels and pump clips that help the beers stand out and encourage customers to choose them.” Little Ox Brewery have a lust for hops and a determination to make exciting, full flavoured beers that are a change from the mundane. They need to show they are different and unique, and the creative team at LemonTop has given them a brand identity that does that. LemonTop magic for Little Ox branding Cutting-edge craft beer pioneer BrewDog has commissioned a bespoke bottle from glass manufacturer Beatson Clark for a new range of limited-edition beers. The 375ml embossed Champagne-style amber beer bottle has been produced for BrewDog's Abstrakt range, described as 'boundary pushing beers which transcend categories and excite imaginations.’ The brewery releases only a very small number of limited edition batches of Abstrakt per year, and each batch is known only by its release code. Recent Abstrakt brews include AB19, a 13.1% blend of two barrel-aged imperial saisons; AB20, a 14.2% Tiramisu oatmeal milk barley wine; a blend of an English barley wine brewed with coffee, oats and milk and a complex rum cask-aged imperial stout; and AB21, a 12% liquorice and blackcurrant infused imperial stout. The new bottle has the BrewDog logo embossed on the shoulder and complements the 660ml Vichy beer bottle which Beatson Clark already supplies to the brewery. “We’ve worked with BrewDog for several years so we’re pleased that they have come back to us for this special design,” said Chris Palmer, business development manager at Beatson Clark. “Our in-house design service is second to none and something which customers really appreciate. We are also able to manufacture bespoke bottles at small volumes, which almost certainly helped us to win the contract in this case.” Beatson Clark bespoke bottle for BrewDog Showcase BOTTLES & CANS www.lemontopcreative.com For more information visit: www.beatsonclark.co.uk For more information visit: 64_Layout 1 12/02/2017 17:03 Page 1