Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 8466 BREWING & BEVERAGE INDUSTRIES BUSINESS There are quite a few desirable jobs in and around the brewing and distilling industries – but Colin Johnston may have just landed the dream one. He recently joined Crisp Malting Group as the new sales manager for craft brewing and distilling. “That means,” says sales director Steve LePoidevin, “he is on permanent tour, looking after some of the nation’s best craft brewers and distillers. He’s spending time looking at their operations and brands, understanding what makes them tick and offering support.” Colin is responsible for craft brewing customers in Scotland and north west England and for craft distilling customers UK wide. He joins a team known for the breadth of its experience. “It’s great to be joining a malting company that focusses so heavily on technical support to customers,” says Colin (pictured). “Brewers and distillers look to Crisp for supply of specialist malts – and so much more. They come to us for market intelligence; information on raw materials; insight into ingredients; advice on processing and help with product development. We are there for them for all manner of problem-solving and technical issues.” His role at Crisp, which involves helping start-ups and small producers, will tap into his technical and commercial expertise. He will also be supporting more established businesses with their expansion. Again, his experience will be invaluable in helping them with the transition phase as they scale up their operations, moving from bag to bulk delivery. Dream job for a beer explorer Wild Weather Ales is seeing success with canned beers featuring high quality printed labels from PeterLynn. Iain Clarke of Wild Weather Ales explains why they moved into canning and how it has changed his business: “We have bottled beers since the start of the brewery three years ago. However, over time we realised that as the beer market changes it will be different branding that will stand out, so two years ago we had a major overhaul, which not only included the design but also the feel of our labels. This is when we sought out PeterLynn and found them to be a highly reliable and high quality label manufacturer. The branding changes and superb quality print has really set us on a pathway to success. “As with any taste-led industry fresh product to the customer is paramount! Cans guarantee that no light can get to our beers (light makes hops produce off flavours) and this also means that no air can touch the beer (negating any oxidisation). It’s an added bonus that they are much easier to store, and more and more shops are taking them on as it means they have space for more lines. “We made 2 attempts at outsourcing to a contract canning company, but in the end we felt it better to have control in-house and so we invested in a canning line at our premises and since November have gone it alone. We are delighted to see our small pack production increase 200% since then! “We avoided directly printed cans because a minimum run is 100,000, which is very restrictive. The can labels give us freedom to produce more small batch beers and work closely with our artist Mark Bell, to get the brand to stand out on the shelves.” Vicky Waine from PeterLynn says: “We were very excited by the vibrant designs which Wild Weather and their designer Mark Bell created, and for the initial run we produced printed samples on the clear material, so the labels could be tested on the cans, and the team at Wild Weather could be satisfied that the colour result would be bright and punchy. We had to do a little bit of tweaking to get it right, but in the end everybody loved the result. “Wild Weather are great at planning ahead in terms of their labelling requirements meaning they get the benefit of a better price by ordering quite a few different designs all together. We are absolutely delighted to have been able to work with them and support them through the change to canning and labelling in-house and to see them building such a successful brand.” High quality printed labels spell success Showcase BOTTLES & CANS www.peterlynn4labels.co.uk For more information visit: News APPOINTMENTS www.crispmalt.co For more information visit: 66_Layout 1 12/02/2017 17:08 Page 1