Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 8470 BREWING & BEVERAGE INDUSTRIES BUSINESS Camden Town Brewery has engaged Saxon Packaging to design and manufacture packaging for its Camden Hells Lager 4x 330ml can pack. Camden Town Brewery was established back in 2010 when Jasper Cuppaidge, who began brewing in the basement of his pub in North London, decided to take to the railway arches of Camden to make the beer he loved – Lager. Since then the company has grown exponentially and has recently moved into a brand new purpose-built brewery in Enfield, whilst also undergoing a brand refresh. Camden Town Brewery’s branding and style required a finish that would allow the bold colours and strong typography to really stand out and instantly command attention, and with this in mind Saxon suggested that litho- printed packaging was the perfect solution. The 2-colour litho print with machine varnish gives the packaging a real luxury look that effectively showcases the product and strong brand identity. Lucy Wishart, creative marketing assistant, agreed that litho printing is the best choice for shelf-ready packaging, stating, “Saxon’s lithographic printing has a sharp, bright finish that looks great on shelves in bottle shops, bars and supermarkets.” She was also impressed that Saxon, during the re-design, kept the “important stuff, like our round logo (with a few tweaks), bold colours and strong typography… quite a few things changed too. The name of the beer, beer style and ‘Camden’ are now much clearer… we’ve also updated the back of the cans and bottles with more info and some fun stuff.” Premium beer packaging for Hells Lager Castle Rock Brewery has unveiled a new look for its company magazine, Castle Rock Quarter, and publishing specialist freerbutler limited has played its part. The first Castle Rock magazine was produced by freerbutler almost 20 years ago and came about from a chance meeting with Chris Holmes, the founder and then chairman of Castle Rock Brewery. The first publication, Castle Rock Times, was produced in tabloid format, before subsequently reducing to A4. Then around three years ago the magazine switched to being a quarterly publication, and received a positive response. Now this new smaller size represents the fourth generation of the brewery's publications, and over the span of a strong 20-year working relationship between Castle Rock and freerbutler, continual improvements have been made in helping the magazine to maintain its high profile. Chris Freer, director at freerbutler limited, recently met up with Castle Rock's marketing executive, Liv Auckland, to discuss feedback from the latest issue. Liv expressed how pleased she was with the reception for the new format, with the smaller size proving particularly popular. She remains impressed with the flexibility shown by freerbutler as it always helps make the production of the magazine a smoother process. Liv describes the new format as "visually pleasing" and a "handy size to carry around and it allows us to add more pages”, and feels that the current style is “contemporary but still us, still maintaining the traditional side.” Liv reveals that this bold move was made without the company management being aware of her intentions. However, with the resounding success of the latest issue and with Liv describing copies as 'flying out', they are more than satisfied with the change and the level of positive feedback received so far. The working relationship between both Castle Rock Brewery and freerbutler is something Liv highlights as she explains how reassuring it is to be working with a company that is so knowledgeable about the industry. The fact that the two businesses have worked together for such a long period of time has helped build a trusted and reliable partnership with Liv stating "it never feels like we are alone, we’re always working together." Copies of the new-look Castle Rock Quarter are now available in all Castle Rock pubs throughout the East Midlands and Yorkshire. New look unveiled for CRQ Showcase MARKETING www.saxonpackaging.co.uk For more information visit: www.freerbutler-gds.co.uk For more information visit: Chris Freer (left) of freerbutler studies the new-look CRQ with Castle Rock’s Liv Auckland 70_Layout 1 12/02/2017 18:11 Page 1