48 BREWING & BEVERAGE INDUSTRIES BUSINESS Following the announcement of the new BeerQX initiative, CBBR and MicroStar have provided more detail on how the process works. The collaboration provides a bulk beer shipping and in market stainless steel keg filling service. CBBR operates a fleet of 1.5 million stainless steel casks and kegs and is a long established specialist UK brewery rental and finance provider with over 450 brewer customers. The business also offers a world-class keg repair and maintenance service from a dedicated factory in Yorkshire and through mobile repair trailers. MicroStar is the Leading U.S. keg solutions provider. Established over 20 years ago it owns 3 million stainless steel kegs and has business relationships with 500 breweries and 1,600 U.S. distributors. MicroStar is responsible for 80% of all kegs repaired and maintained in the U.S. including those of Miller Coors and AB-InBev. The BeerQX solution is based on utilising the two keg fleets already in market and shipping bulk beer and cider between Europe and the USA (and vice versa), therefore providing the most cost effective method of exporting kegged products ensuring optimum quality. CBBR and MicroStar have approved contract packagers in both US and UK/European markets and will arrange delivery of a cleaned and sterilised bulk tanker to the supplying brewer. Once filled, CBBR or MicroStar arranges shipping to the receiving contract packager in the export market. On receipt of the bulk tanker, the packager processes the product into CBBR or MicroStar rental kegs to agreed specifications. Filled kegs are then transported to the supplying brewer’s distributor in market and sent to further outlets. Empty kegs are returned to the distributor and from there onwards CBBR and MicroStar arrange reverse logistics back to their respective fleets. The process is costed on a simple one time fee per keg basis. To find out more about BeerQX, speak to one of the team on 01425 485421. Keg beer and cider in export markets – the quality, efficient solution Petainer helps build Rothhammer brand in the UK (cont) Showcase CASKS & KEGS continued from page 46 basis through the following wholesale partners: Matthew Clark Wholesale, LWC Drinks, Nectar Imports, Hills Prospect, Inverarity Morton, HB Clark, and Funky Beers. Craig Pope, Sales Director at Petainer said: “We are delighted to work with Trilogy and provide the end-to-end support required to bring the exciting Rothhammer brand to market here in the UK. The growth of craft beer has been a huge opportunity for us, with petainerKeg™ helping to facilitate the growth of breweries around the world.” Petainer also offers a range of other services for the the rapidly growing craft beer market, including an app to support the use of petainerKeg™, and the launch of Petainer’s online store www.petainershop.com, which enables brewers to buy smaller quantities of petainerKeg™ www.petainer.com For more information visit: www.closebreweryrentals.co.uk For more information visit: 48_Layout 1 16/05/2017 14:54 Page 1