50 BREWING & BEVERAGE INDUSTRIES BUSINESS www.emmerald.com For more information visit: Crusader kegs and Casks Ltd has announced it has restructured the company, building stronger links with its parent company NDL Keg in China with multiple operations in North America. Over the past five years, Crusader Keg and Casks has positioned itself as one of the leading cask and keg suppliers in the UK with an impressive range of products. while NDL Keg is a prominent supplier in the USA and Canada supplying hundreds of craft breweries as well as brewing giants such as AB Inbev, Pabst and Labatt’s. European Sales Manager, Justin Raines said, “Being part of a group like NDL offers us greater resources and scope to strengthen our position in the market place and offer our customers better service locally as well as internationally.” Steven Syzdek, the new managing director for the UK operation, was appointed in April and will be responsible for operations in both the UK and USA. Speaking during the BFBI National Luncheon at the Guildhall in London, Steve said, “The UK brewing market segment is strong and we are looking forward to further developing our brand and working closer with our partner companies around the globe”. All the signs point in a positive direction that we are in for a very solid year. NDL is headquartered in Qingdao, China and for over 15 years, has been exporting goods from China around the world. It has two warehouse locations in the United Kingdom, in Preston and Sheffield. Pictured above (from left): Steven Syzdek. Managing Director NDL Keg USA / Crusader Kegs and Casks Ltd; Lyman Luan. President of NDL Group and Justin Raines. European Sales Manager Crusader builds for a stronger future GreenCask appears to be bringing sexy back What’s sexy about a vessel that carries liquid from A to B, you may ask? If you pose that question to Emmerald the reply would swiftly be ‘The GreenCask’. “Brewing great beer is the most important thing any brewer can do,” director of Emmerald, Greg Whitehorne, explains. “From the very start when creating and designing our cask, we appreciated and were mindful of the importance, time and effort breweries not only put into their product, we understood they also put the same effort into the brands they are building. “We wanted to make sure for every one of our customers our product was able to align to their brand identity and values and ultimately become part of their brand family the moment it leaves our depot. We made the quality of the beer our top priority when we developed the Emmerald Green Cask. Consumers expect the perfect pint every time and the GreenCask ensures they get it.” Emmerald new generation GreenCasks are manufactured to some of the most rigorous quality standards, in HDPE (High Density PolyEthylene) to fully food approved standards. The ISO 9001 certified precision construction of the product ensures many years of reliable service from the cask. One significant difference is the lower weight. At almost 50% lighter than stainless steel the GreenCask is certainly much easier to handle and reduces costs over a year for those with a mind on their carbon footprint and transportation costs. Emmerald Casks use state-of-the-art laser branding technology with a choice of colours to match a brand. More good news is that they aren’t attractive to thieves while the HDPE used in their construction means that when they do meet their end of brewery life they are fully recyclable. “As the market grows and evolves we will be ready to meet the needs of our brewers,” adds Greg. “With new products coming online over the next 12 months we are confident that more and more brewers will see this economical high quality product, with all the additional benefits it brings to them and their customers, is not only an attractive benefit it will be and is a valuable addition to their brand.” “We’ve been using the Emmerald GreenCask for over 5 years.” says Dick Simpson, Nene Valley Brewery. “Over that time we have seen the product get better and better and the service we get has kept pace with our growth, which has been over 500% in that time. They are cheaper, handle and stack well, keep their shape and very easy to clean. Our customers like them too so we’ve never seen a reason to stop using them” Above: Paul Woodcock, head brewer at Nene Valley Brewery, with Emmerald GreenCasks Showcase CASKS & KEGS www.crusaderkegsandcasks.com For more information visit: 50_Layout 1 17/05/2017 10:52 Page 1