36 BREWING & BEVERAGE INDUSTRIES BUSINESS Companies that will install your equipment and work with you in commissioning and initial production. Showcase ON THE BAR LemonTop Creative has undertaken a branding update assignment for Tavistock-based Stannary Brewery. Chris John & Garry White created Stannary Brewing Company in April 2016, and in August of that year they further expanded by opening a taproom where people could share in their passion. They now boast a range of nearly 20 beers that are brewed throughout the year in a variety of different styles from pales to porters and IPA’s to Saison’s. Chris knew the time was right to update Stannary’s branding and decided to ask LemonTop to create a bright, eyecatching design for the pump clips and bottle labels. He wanted the brand to be instantly recognisable, with a consistent image across the whole range. After experimenting with different illustrative styles and a variety of shapes, LemonTop decided to echo the logo and use an uncomplicated circle as the basis of the designs. The reason was simple. A return to a traditional circle would stand out against the many beers on bars today that use unusual shapes and die-cuts. Until recently it has been the industry standard to educate drinkers that good beer should be clear beer. Stannary Brewing believe ‘Real Beer is Not Clear!’ They believe yeast and hop compounds left suspended in the beer bring more flavour so why get rid off them? Consequently all Stannary beers are un- fined, unfiltered and served with a natural haze. This was illustrated on the designs LemonTop created using a colourful, abstract, swirling pattern as a background. Each beer used the same consistent background image but with variations in colour to differentiate between the beer styles and tastes. Again, the simplicity of the design helps Stannary to stand out against the crop of complicated illustrations many other brewers are using. The same formula was applied to the bottle labels. Keeping text to a minimum and using circular shapes throughout the design meant the labels were clean and uncluttered, yet bold and eye-catching. Although the style is consistent across the range, the variation in colour gives each bottle it’s own unique look. Throughout the process, Chris and Garry were open to ideas and gave us all the input we needed to create something that would stand out on a busy bar. This bold and colourful style was extended across a range of different promotional items from Table Talkers through to Magazine Advertising, giving the whole brand a unique and striking identity. T&J has supplied a 12-bottle wine dispenser system to a leading drinks retailer. Harvey Leonards Wine and Ale Tasters, in Glossop, Derbyshire, is a licensed boutique that operates both an off-trade and on-trade wine and beer offering. Four years ago, Harvey Leonards had a 6- bottle By The Glass wine dispenser. T&J has supported the installation here, providing maintenance whenever needed, and Harvey Leonards recently decided to have an additional 12-bottle system installed. Following the initial installation’s success, Harvey Leonards wanted to increase the number of wine dispenser units on site – having already brought this totally unique opportunity to the people in the area. By The Glass wine dispenser systems offer people the chance to sample fine boutique wines in their own time and in a relaxing environment. The new By The Glass installation by T&J, features a card reader and sits within a custom-made case. It gives customers the option to both ‘try before you buy’ and serve themselves in their own chosen measures. The wine-by-the-glass concept revolves around two core hospitality values: firstly, that customers have a desire for choice and quality, and secondly, that they are willing to spend more if those desires are met. T&J’s installation of By The Glass allows Harvey Leonard’s to have a range of samples on offer, entirely chosen by them, at optimum serving conditions. This forms part of the outlet’s continued drive to offer a personal service and let customers sample the produce of a lot of small boutique vineyards that aren’t normally accessible. Steven Leonards, owner of Harvey Leonards, said: “By The Glass has acted as an excellent sales tool for us, as a shop. With customers now able to easily sample the wines we have, it’s helping them to find out which wines they want to buy. As a result of this, our bottle sales are up. It breaks down so many barriers and allows you to be your own judge. As a sales tool it’s invaluable, you can try different grapes and wines that you have never had before, and not just stick to the same price range." T&J boost for wine sales LemonTop produces new look for Stannary www.lemontopcreative.com For more information visit: www.tandjinstallations.com For more information visit: 36_Layout 1 13/08/2017 10:14 Page 1