60 BREWING & BEVERAGE INDUSTRIES BUSINESS www.sahm.de For more information visit: Beer, soft drinks, spirits, wine and champagne – the contents of a drinking glass are just as varied as the requirements of each special design. Whatever you are looking for right now, SAHM offers a large range of pre-made shapes for every type of glass. A look at the company’s portfolio could well lead to the ideal solution for your needs. Some of the brands include: Sensorik Goblet With the creation of the SENSORIK chalice, a glass is available that provides neutral and consistent results that can be compared in the sensory evaluation of different beers. The appearance The volume of this glass facilitates an optimal appraisal of colour density, meaning that the typical hue of each beer can be assessed with a high level of precision. The aroma If the glass is full, the aromas are held back, while in a half-full glass they can be detected more clearly. The tapered shape of the glass towards the top creates a channel for the aroma, allowing it to develop while tempering the strength of alcoholic overtones. The taste The slight flaring of the rim causes the beer to flow onto the tip of the tongue in a fairly broad stream that washes evenly over the taste buds. The bulbous profile of the glass prevents the beer from being poured out too quickly, allowing an optimal assessment of the various flavour components. This means that the texture, taste and other characteristic features of a beer can be appreciated at their best. The results SENSORIK provides a basis for comparison of all the ingredients of a beer that play an important role for the senses. As a second step, this important information can be used to design new customised glasses, that suit the unique taste profile of a brand. The newly developed tasting goblet has been awarded this year’s internationally coveted “red dot” design award in the Product Design category. The beer tasting glass was selected by the judging panel primarily because of its successful combination of design and functionality. The special shape of the glass enables a neutral comparison of the sensory characteristics of beer and was created by SAHM in cooperation with world champion sommelier Markus Del Monego. The Brewhouse Tumbler The Brewhouse Tumbler combines a classic and timeless beer glass design with the demands of international urban bar culture. Its shape exhibits elements of traditional mugs whilst also standing out for its high level of practicality. The design allows the mugs to be stacked on top of each other. The glass wall and crystallised base give the Brewhouse Tumbler sound robustness, making it particularly popular in the up-and-coming craft-beer scene for tasting specialty beers. Eye-catching, functional and sturdy - these features of the Brewhouse Tumbler from SAHM convinced this year's jury for the German Design Awards 2016. With the Special Mention award, the committee honours products whose design is especially innovative. This is the third award for the glass intending for the tasting of craft beers, joining the ranks of the Red Dot Design award and the Chicago Good Design award. SENSORIK tumbler SENSORIK provides neutral and consistent results that can be compared in the sensory evaluation of different beers. The volume of this glass facilitates an optimal appraisal of colour density, meaning that the typical hue of each beer can be assessed with a high level of precision. If the beer is served in a half-full glass the individual aromas can be detected clearly. The tapered shape of the glass towards the top creates a channel for the aroma. The slight flaring of the rim causes the beer to flow onto the tip of the tongue in a fairly broad stream that washes evenly over the taste buds. Craftsman glasses The unique form of the Craftsman allows the aromas of all sorts of beers to unfold in a very unique way. Fruity and floral scents are intensified, and the individual aroma of each craft beer is brought out. The enjoyment of the drinking experience is guaranteed by the glass shape, which allows the beer to wash simultaneously over every taste bud. The individual characteristics and qualities of each beer are made clear. The glass is also perfect for the demands of the urban bar scene as it is easy to hold, clean and pour draught beer into. The Craftsman glass is machine-blown and available in 540 ml. Elegant and yet simple and functional: The Craftsman tumbler from SAHM, developed for the urban craft beer scene, scored in Chicago with its innovative design and has won the GOOD DESIGN® Award. This is already the second distinction following the iF Design Award for the glass for the successful provider of glasses for the beverage industry. If you cannot find what you want in the company’s extensive design portfolio, Sahm can also develop and produce an exclusive, individual brand glass for you that meets both your requirements and the demands of your market. Sahm promises a glass for every occasion Showcase GLASSWARE 60_Layout 1 15/08/2017 11:46 Page 1