68 BREWING & BEVERAGE INDUSTRIES BUSINESS Willis Publicity, one of the UK’s leading suppliers of premium pump clips, has teamed up with Marston’s and the Hobgoblin brand team to develop a pump clip that would reinforce its status as the ‘Unofficial Beer of Halloween’. After months of design and extensive testing, Willis developed a handcrafted resin clip that offers incredible levels of embossing bringing the unit to life. By adding flashing red LEDs for the characters eyes it brings an element of spookiness and standout at the Point of Purchase. To find out more about the Willis range contact Carl Andrews on carl@willispublicity.co.uk or call on 01582 764040. While delicate artisanal and craft beers are gaining market share in the industry, so are people’s interest in experiencing beer in a more passionate way. Several elements of the entire beer tasting experience are becoming more important, such as proper storage conditions to avoid a “light taste” and the correct serving temperature to unleash the character of each beer. That being said, every person will choose a beer for a different reason; for flavour or as refreshment and so the need for properly storing and cooling beer at its desirable temperature was necessary. “I couldn’t wrap my head around going to a speciality beer bar or a restaurant and not being able to begin my experience with visual stimulation,” said Marco Retzlaff, owner of Retzlaff Beer Fridges. “Much of the experience begins with the eyes and having a bartender reach down under the counter to pull out my beer of choice, that was not cooled to its optimal serving temperature made no sense to me. Why should my Imperial Stout be sitting next to a Lager? “It didn’t increase my appetite for beer. I figured if I could create something that would, it might just enhance the whole tasting experience.” Retzlaff Beer Fridges, a family-owned business led by Marco Retzlaff, is based in Bavaria, home of some of the best beers in the world. It also lays claim to being the first and only company in the world to design a beer fridge offering up to five cooling zones ranging from 2°- 16°C in just one device. With an onyx black exterior and interior, UV-protected LED framed glass door and options for branding; the fridge is carefully designed to draw the eye toward the beer stored in it. “We are excited to have launched this product in the market and hope to continue being so well received by our peers and clients in the industry,” said Retzlaff. The company has also filed a patent for the technology. World’s first multi- temperature beer fridge News BAR & CELLAR T&J has provided installation services and equipment supply for tank beer, and cider and beer dispense, for the launch of a major new Birmingham gastropub. The opening of The Canal House, owned by New World Trading Company, represents the revival of a much-loved Birmingham venue which has been closed for nearly 10 years. This latest installation follows the success of T&J’s tank beer installation at New World Trading Company’s The Oast House in Manchester. T&J has installed the majority of the beer and cider dispense systems, including beer tanks for Budweiser Budvar’s Tankové Pivo. The comprehensive installation that T&J has provided features use of New World Trading‘s own bespoke taps, which are tailored to the venue’s aesthetic. For The Canal House, T&J has delivered a staggered programme of works – over a period of three weeks – in order to co-ordinate with the scheduling of all other fit-out works. The tank beer installation, which consists of three tanks with a maximum combined capacity of 1,500 litres, resides upstairs in the venue’s ‘Residency’ area and supplies beer to Tankové Pivo taps in both upstairs and downstairs bars. Kieran Hartley, Beer Guru of New World Trading Company, said: “T&J left a great impression when installing the Budweiser Budvar tanks at The Oast House and, following that, we wanted them to provide further installation and equipment supply services for both beer and cider dispense at other venues in the group. We are very pleased with T&J’s contribution to our venues to date and look forward to having them on board as we continue to grow our portfolio across the country.” T&J installs tank beer at new venue www.retzlaff-beer-fridges.com For more information visit: www.willispublicity.co.uk For more information visit: Spooky! www.tjinstall.co.uk For more information visit: 68_Layout 1 10/11/2017 16:15 Page 1