72 BREWING & BEVERAGE INDUSTRIES BUSINESS Now in its fourth year, Beer Box Shop is going from strength to strength and is about to make its fourth premises change to allow for the ever-growing range of off- the-shelf boxes. “Our core customers have always been breweries and specialist bottle shops as you would expect, but over the last 12 months we have experienced a huge growth in sales to pubs, bars, restaurants and non-traditional customers from other areas” said Director Simon Hulse. “As more and more bars and restaurants are stocking ranges of craft beers, ciders and gins, we are seeing a sharp rise in sales as these outlets take advantage of off sales and gifting opportunities.” Beer Box Shop launched its online web shop last year and now boasts the largest range of off-the-shelf boxes for beer in the UK along with a next day delivery service. “When we launched Beer Box Shop in 2014 we had a basic range of gift boxes for 330ml and 500ml bottles,” continued Hulse. “But the range quickly grew to include carriers, can gift boxes, glass and bottle gift sets, shipping solutions and much more. Our aim is to always offer a fast, professional and friendly service and this has led to a loyal following of customers from the smallest microbrewery through to large national breweries who receive regular orders of printed boxes”. Beer Box Shop keeps on growing www.beerboxshop.co.uk For more information visit: Can packaging with ‘cattitude’ The Five Points Brewing Company is based in Hackney, East London, and has been brewing bold, flavoursome beers in a Victorian railway arch since March 2013 under the guidance of Head Brewer Greg Hobbs and Owner/Director Ed Mason. Saxon Packaging has been working with The Five Points since producing their first three-bottle gift pack nearly four years ago, which is still in use today. When Five Points had another brew that needed packaging “there wasn’t really a question of working with anyone other than Saxon,” said Doreen, Marketing Manager of The Five Points at the time of speaking. “We’ve already had such a brilliant and longstanding relationship with Saxon Packaging, it would be hard to work with anyone else,” she continued. In March, Five Points approached Saxon about producing high quality can packaging for itsnew Field Day Citrus Pale Ale which is the second beer to be prepared especially for Field Day Festivals (an East London music and arts festival). The artwork for the packaging was put together by Kate Lyons, the graphic designer behind all of Five Points’ design work and branding. However, The Field Day Citrus Pale Ale product design had a little more cattitude than previous products. Field Day Festivals had used images of cats throughout its own marketing material and it was Doreen’s idea to continue this theme onto The Five Points own product design. After a brain storm with Kate, it was decided to not only feature cats but to use images of cats owned by The Five Points team – how pawesome! Once the design had been created, The Five Points sent it across so Saxon could produce some eye cat-ching packaging. Saxon produced two box styles, a 4x330ml can gift pack and a 24x330ml can pack, both of which were lithograph- ically printed. The gift pack also had a matt film laminate applied to provide a more tactile and premium finish. Saxon used lithographic print for quality, and to ensure a really crisp full colour print. “We are incredibly pleased! The packaging is wonderful and has a great feel to it. The print quality of the colour and the cats is excellent and really compliments the design,” said Doreen. News MARKETING www.saxonpackaging.co.uk For more information visit: 72_Layout 1 10/11/2017 16:27 Page 1