As one of the biggest one-stop- shop suppliers to the craft and microbrewing sector, Brewers Select has introduced over twenty new product lines in the last year. The Bairds Malt 1823 Heritage range was created by our UK parent company to celebrate nearly 200 years of malting history of Bairds as one of the oldest maltsters in the United Kingdom. Produced to the same exacting standards as the core range of products, the Heritage range introduced a new collection of six quality malts with provenance and character, using traditional techniques and farming practises. Also new, Bairds Scottish Ale Malt, is a nod to Bairds malting heritage and deep roots within Scotland. From Germany the BestMalz range comes from a traditional family-owned business using only the highest quality grain. Small batch sizes, careful moisture control, lengthy germination and a gentle roast process give an exceptional and extremely reliable wort, in which unwanted bitter compounds (pyrazine) are considerably reduced. Alongside dozens of hops and exclusive are the latest hop innovation from our US hop partner, YCH Hops. Made from the concentrated lupulin of whole-leaf hops they are designed to provide intense hop flavour and aroma enabling brewers to dose large quantities of hops without introducing astringent flavours or vegetative cone material. The latest yeast from Lallemand is New England East Coast Ale Yeast, a ready- to-use dried strain specially selected for its specific ability to allow hop flavours and aromas to remain prominent while also providing the fruity notes brewers seek when brewing East Coast-style ales. In a completely new category, WildBrew™ Sour Pitch is a ready-to-use, high-performance, and high-purity lactic acid bacteria specifically selected for its ability to produce a wide range of sour beer styles. Add to all this new easy open grain bags, the wide range of flavours, brewing consumables, equipment and even wooden casks, Brewers Select is living up to it’s mantra, ‘all under one roof’! 20 BREWING & BEVERAGE INDUSTRIES BUSINESS Perfectly positioned to help brewers Supported by decades of long-standing industry experience, an extensive support network, and strong technical expertise, Lallemand Brewing is perfectly positioned today to help breweries achieve their most ambitious growth and quality goals by offering products, services, and education, grouped under a different set of brands. Throughout its history, Lallemand Brewing has always kept close ties with the brewing community. An example of such ties is the offering of the Lallemand Brewing’s premium brewing yeasts product line. These brewing yeasts deliver unmatched consistency, reliability and purity, allowing brewers to take full control of the brewing process, exercise their full creativity and obtain the exact aromatic and flavour qualities they want. Also part of the Lallemand Brewing offering is the complete AB Vickers range of products, which goes from beer and wort clarification products to a comprehensive range of non-GMO enzymes. Lallemand Brewing also brings to the brewing community outstanding education, services and products via the Siebel Institute of Technology. Founded in 1872 by Dr. J. E. Siebel., the Siebel Institute of Technology’s objective is, in the founder’s own words, to promote progress of the brewing industry “based on fermentation, which is done by instruction, investigation, analysis and otherwise.” True to this promise, the Siebel Institute of Technology rapidly became one of the world’s most respected brewing schools and analytical laboratories, and a key part of North America’s brewing tradition while contributing to the education of generations of brewers around the world. In 2017 Lallemand Brewing added three innovative products to its portfolio. Framed within the WildBrew™ product line, the team released WildBrew™ Sour Pitch, a ready-to-use dried bacteria specifically selected for its ability to produce a wide range of sour beer styles. With WildBrew™ Sour Pitch brewers will be able to attain effortless application, unmatched consistency, assured performance and unparalleled purity when brewing the sour beer of their choice. Next, in response to an increasing market need for vegan- and vegetarian-friendly products, Lallemand Brewing added to AB Vickers range of products PROTOFINE™, a pectin-based fining agent suitable for vegetarian and vegan diets. PROTOFINE™ reduces cold storage time, promotes fast clarification in tank and increases filtration throughput, ultimately maximising total brewing capacity. Under our LalBrew Premium Yeasts brand, we released LalBrew New England, a yeast strain specifically selected for brewing fruit forward American East Coast style ales. Lallemand Brewing serves all segments of the brewing industry - whether you are a microbrewer, a global leader in beer production or anywhere in between - with products, services and education. www.brewersselect.co.uk For more information visit: Heritage, exclusivity and innovation in 2018 www.lallemandbrewing.com For more information visit: IN THE MIX Showcase 20_Layout 1 12/02/2018 10:36 Page 1