Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68The increasing number of new and emerging beverage brands in the UK is fantastic news for consumers, with unrivalled access to exciting new tastes and tipples; there’s never been a better time for sampling new brands. That said, for the new brands and even new products from established brands, the competition to generate brand awareness in the traditional pub setting has never been more competitive. For this reason, brands are thinking outside of the box when it comes to supporting their traditional point of sale advertising and are looking for new ways to increase brand visibility. As many brewers are increasingly opening pubs of their own, welcoming customers for brewery tours and retailing their bottled beers in supermarkets and specialist stores; building their brand identity through effective merchandising throughout the customer journey is becoming increasingly popular. Andrew Wheeler, Sales Director at Purple Mustard Ltd., a long standing supplier of POS to the brewing industry commented, “We’re seeing more and more breweries and beverage manufacturers looking for new and innovative ways to make their POS and marketing materials stand out and provide maximum exposure for their brand. “Interestingly, more breweries are now looking to our Premium Floor Mats to further promote their brand; whether it’s to brand their own premises, increase product visibility in retail or wholesale environments or simply to supplement more traditional POS products at their trade customer’s venues. The growing popularity of our flooring demonstrates that this offers another great way to promote their brand, ensuring that their message and logo is the very first thing that the customer sees when entering a pub, bar or retail stockist.” Don’t forget, readers of Brewing Business are entitled to exclusive pricing on the Purple Mustard Flooring Range on orders placed before 31 January, 2017 – simply quote ‘Brewing Business’ at time of order. WPA Pinfold has redesigned the Harvey’s brand, with the official launch by the brewery on 9th August at the Great British Beer Festival, Olympia. As the oldest independent brewery in Sussex, Harvey’s needed to reaffirm its credentials and reposition the brewery for a fresh generation. The redesign includes classic typography, whilst the brewery icon is rendered in copper, complemented by a fresh teal blue inspired by the Sussex coast. The tap handles and use of white is inspired by the local limestone cliffs. All these elements combine to create a unique, classical brand that gives Harvey’s the added value positioning that it heritage deserves. Harvey’s Sales and Marketing Manager said: “We felt that WPA Pinfold’s solid expertise and in-depth knowledge of the brewing industry was key in ensuring our brand was in safe hands. The designers respected our heritage whilst enabling us to move forward and reach a fresh generation of drinkers.” Pumpclips for Harvey’s core range were supplied by Rudd Macnamara. Beers including flagship brews Sussex Best Bitter and Old Ale, feature clean, modern illustrations. Graham Caunce of Rudd Macnamara commented, “We are delighted to have helped Harvey’s with the re-brand. The pump clip designs emphasise a modern look with striking colours and clean lines. Using our skills in aluminium printing, embossing and finishing we were able to create something really special which can only enhance the Harvey’s iconic brand.” Rudd Macnamara is a Midlands-based manufacturer of bar branding for the drinks industry. Products include bespoke pump clips, branding lenses and tap handles. For more information visit: For more information visit: 26 BREWING & BEVERAGE INDUSTRIES BUSINESS For more information visit: ‘Welcome’ addition to your POS range News POS & MARKETING Iconic family brewer re-brands 26_Layout 1 30/10/2016 14:18 Page 1