Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68Savour Beer, which was founded in 2013, has the belief that more needs to be done to support and promote British produce. The company has won numerous awards for its beers including being crowned 2015 Small Producer of the Year by the Guild of Fine Foods and its products are currently stocked in numerous outlets across the UK including both Waitrose and John Lewis. It was Savour Beer’s recent John Lewis contract which put the company in touch with leading corrugated packaging manufacturer, Saxon Packaging. They were on the hunt for some stand-out gift packaging which would be going into John Lewis outlets across the UK and needed quality gift packaging to truly reflect the brand and appeal to the consumer. “We spoke with numerous suppliers but we chose Saxon primarily on customer service, product quality and the services they offered,” said Sandy Kirkpatrick, founder of Savour Beer. “They were also recommend from various industry colleagues and we felt Saxon were best suited to deliver what we needed.” Savour Beer were unaware of the real breadth of printed packaging options available and had little knowledge of lithographic printed packaging and its advantages. The original enquiry was for a flexographic printed packaging solution.However, after speaking with Saxon Packaging’s in-house sales team and being advised that for the premium finish they were after, litho printed packaging would be the best option, they agreed to proceed with that process. “We had only considered flexo printing for the gift boxes before discussing lithographic printing with Saxon. We were looking for a premium product with a high quality finish and lithographic printing was the best option to achieve this,” said Sandy. “Saxon also suggested we had the boxes finished with a matt laminate which really made a difference to the feel of the product and protection to the printed artwork.” Sandy continued to say, “We’re very happy with the finished product. Not only does it look great but feels great to hold, helping to endorse the quality of the products inside. It is a very durable gift pack and has excellent shelf presence. We’ve received a lot of interest for the gift packs and have consequently rolled them out to new and existing customers which are providing a hit on the run up to Christmas.” Saxon Packaging has been providing packaging solutions since 1986, and over the 30 years has developed strong relationships and an enviable reputation within the brewing community. For more information relating to their packaging solutions call 01502 513112. For more information visit: For more information visit: 28 BREWING & BEVERAGE INDUSTRIES BUSINESS Premium gift packaging for Savour beer EWL’s product range is expanding, and with that comes the latest fast pour system, “Bottoms Up”. This fast pour system (pictured) comes available either as a counter-top or in- counter unit, and outlets from one to six. The beverage fills from the bottom of the cup using a magnet system, opening and then reseating the rubber magnet when the cup is full. This rubber magnet can be branded to suit a customer’s require- ments and is therefore a perfect marketing opportunity for raising brand awareness. The system can be pre-programmed to dispense a set amount of beverage in seconds and leaves the operator with both hands free to handle different tasks. Because of this automation it also reduces human error and waste, leading to an average keg yield of 98% and increased productivity. A wide range of kegged beverages can be served including lager, craft beer, smoothflow beer, Guinness and cider. With all of these benefits in mind this is a perfect system for events and festivals, reducing waiting time and increasing sales in a high volume environment. EWL also offer the system on their mobile bars, so that it can be fully utilised as an all-in-one package to customers. For further details about the Bottoms Up system, email Dispense innovation with EWL fast pour News POS & MARKETING 28_Layout 1 30/10/2016 14:26 Page 1