Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68It’s quite a claim to “bring a beermat to life” but Just Peel thinks it has what it takes to do just that. Okay, perhaps the image of beermats jumping from table to table clearing up spills of their own accord is a bit of a stretch but that would probably be problematic anyway; beermats would be revolting after decades of being shoved under wobbly tables. What Just Peel’s claim actually boils down to is bringing life in to the beermat through your customers mobile phones. As pubs and bars grow more diverse and customers grow younger there’s always something you can count on finding at the bar. Beermats...and people on their phone. The Just Peel Group specialises in bridging the gap between the table and tablet. It can help brands engage with customers digitally through apps, mobile websites or social media using all the existing point of sale (which Just Peel also it happens) you would find at the bar. Capture data, raise brand awareness, target specific audiences or use digital media to advertise your brand; it’s all possible on the back of a beermat. Just Peel will design, develop and manage the campaign from start to finish and even offers kiting solutions to help manage the point-of-sale to go with the campaign. When Quantock Brewery, home to many of Somerset’s finest craft beers, added a refreshing new drink to its range in the form of Copper Knob Cider, the company turned to LemonTop Creative for help. Quantock wanted to promote it to the younger market, who are becoming bored with mainstream drinks and are being drawn into the craft brewery sector. With a reputation as the brewing industry’s leading design agency and experts in brewery and bottle branding, LemonTop were more than happy to help with such an interesting concept. LemonTop Director Andy Mogg told us: “Copper Knob is a traditional Somerset craft cider and has been made specially for Quantock Brewery by neighbouring Harry’s Cider Company. Using a blend of three apples, it has beautifully balanced fruity flavours with a slightly bitter aftertaste, a traditional characteristic of West Country cider. We had to portray this throughout the brand and promotional literature.” Quantock wanted Copper Knob cider to be different, and to stand out among all the other craft ciders. Harry’s Cider had produced a unique, tempting and flavoursome cider. It now needed a brand that made it look distinctive and appealed to a target market that may not be familiar with the traditional ales Quantock were already well-known for. LemonTop Creative Director Arron Stoutt said, “We produced bottle labels and promotional literature that gave Copper Knob its own distinctive look whilst creating a brand that can be transferred to the next cider in the range. The brand is targeted at a younger craft beer market yet retains the traditional West Country values that the team at Quantock Brewery are so proud of.” Quantock Director Cheryl Ford explained, “Being in Somerset, Copper Knob Cider was a natural progression for the brewery. We wanted to produce a cider with flavour and character that was different from the mass produced cider we tend to find in a lot of pubs. We are delighted with how our very first cider has turned out. It tastes and looks great”. This much awaited gem is a fantastic addition to the selection of fine ales already produced at the brewery. Quantock was so impressed with the work LemonTop did, the company has asked them to re-design the brewery’s pump clips and keg fonts. For more information visit: For more information visit: 30 BREWING & BEVERAGE INDUSTRIES BUSINESS Copper Knob gets a twist of LemonTop Just Peel brings beermats to life News POS & MARKETING 30_Layout 1 30/10/2016 14:35 Page 1