56 BREWING & BEVERAGE INDUSTRIES BUSINESS We are a proud brewing nation that produces a wide and varied range of beers and are undergoing a brewing renaissance at the moment with more independent breweries than any time since the last war. But …. and there’s always a but, we have a problem that too many beers are sold below the standard the brewer would like, well below the perfect 10. One in three pints served is through dirty lines, one in four pubs has below standard glass washing procedures, one in seven handpulls is dispensing less than 20 pints per week. All facts taken from the latest Beer Quality Report 2017 undertaken by Cask Marque and solid proof that we are a long way from the perfect 10. This situation has arisen since the industry moved away from the vertical integrated brewery model, a situation brought about by government regulation. In the old days the brewer would control the route to market and was the custodian of quality from grain to glass spending large amount of money and time ensuring that the beers got into the glass in the best possible condition. Along with the first class raw materials, brewing knowledge and quality control systems a vital part of the process is hygiene. Using the correct detergents and sanitisers and understanding how they work and more importantly, how to use them effectively with fully trained personnel from the brewery to the pub was vital to their success. The Proton Group Ltd has a long established history of supplying the brewing industry with detergents and sanitisers designed to meet the needs of the brewers. Formulated to clean and sanitise brewing vessels and backed up with an industry leading support package, the company is in a perfect place to address the needs of the current licenced trade. The range of line cleaning and glass washing products is formulated to be effective in all conditions along with sanitiser sprays and beer nozzle cleaners to ensure that the whole system is cleaned effectively. The Proton Group working identified that this is only part of the solution, so a website offers FREE guidance, help and support on best practices and how to guide. The site is called www.cellarcraftuk.com Joining the CellarCraft team is Mark Tetlow from The BeerHub Brewing Consultancy Services which allows for all customers to be offered comprehensive training to brewers and licencees, which is vital to ensure that the right chemicals and practices are being used correctly. By supporting the hygiene journey from grain to glass, unique in the industry, Proton is helping brewers and pub operators to achieve the Perfect 10. Holchem, a UK leader in hygiene technology solutions, has launched the ‘Holistic Green Range’, a selection of concentrate and ‘ready to use’ cleaning products that are Ecolabel accredited and designed for use in the hospitality sector. Managing the sustainability of their products and business is massively important to Holchem and the company aims to lessen the overall effect on the environment by taking into account detergent use concentration, water consumption and chemical miles. Products in the Holistic Green Range have:- • Low impact on aquatic life. • Reduced use of hazardous raw material substances. • Low packaging waste. • Efficient cost in use formulations • Cleaning performance that has been independently assessed against market leading non-Ecolabel products. The range includes: • Washing Up Liquid Concentrate • All Purpose Cleaner Concentrate - Ecological All Purpose Cleaner. • De-greaser Concentrate • Washroom cleaner Concentrate • Toilet Cleaner RTU • Dispenser Pack - dispenser pack containing 2 x750ml trigger bottles and 1 x 15ml pelican pump. This pack is available for All Purpose Cleaner Concentrate, Degreaser Concentrate and Washroom Cleaner Concentrate. Commenting on the launch, Jim Taylour, head of products, research and development, said: “The launch of our Holistic Green Range is an important addition to our range of products and the Ecolabel accreditation is testament to our commitment to give our customers a product that is of the highest environ- mental and performance status. We constantly review the performance of our cleaning products, equipment and systems to ensure they are as safe as possible and present the lowest hazard to personnel and the environment.” Holchem launches Holistic Green Range Showcase CHEMICALS & ADJUNCTS www.cellarcraftuk.com For more information visit: www.holchem.co.uk For more information visit: How to get the perfect 10 Advice from the Proton Group 56_Layout 1 16/05/2017 15:08 Page 1