Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60Sophisticated sodas not only offer an increasingly attractive alternative for consumers who wish to limit their alcohol intake, but also appeal to broader demographics. This is according to a new 24-page report - Adultifying Soft Drinks - which has recently been published and is available to purchase. This report explores opportunities to meet rising adult demand for non- alcoholic beverages. It outlines consumer motivations for purchasing adult soft drinks and key innovation trends in adult soft drinks. Some of its key findings include: • Moderation and avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers. • The concept of craft sodas has mainstream appeal. • 56% of consumers globally would like to see more craft style non-alcoholic beverages. A new one day course at Brew-School in Bakewell is aimed at microbrewers looking to set up or expand their existing business by looking at two key aspects of developing a microbrewery. In the morning the course will focus on the design of the brewery with expert brewing consultant Dick Murton looking at the competing aspects of quality, performance and price. In the afternoon the course turns to the critical issue of raising the necessary finance to set up or expand your brewery with leading industry experts. This includes Mark Banks of Close Brothers Brewery Rentals looking at how equipment finance can help finance your brewery. The course also looks at case examples and the importance of the business plan in being able to access funding. The course takes place at Brew-School on the 7th November www.brew-school.com/courses/ brewery-design-and-finance.html CBBR ECasks held a charity beer festival on 2nd July 2016 and raised a total of £3,361.75 for a charity very close to their hearts, the Doncaster and Bassetlaw Kidney Association. The ECasks team organised and manned the event, with members of team mucking in to pull pints, entertain the crowd and of course most importantly take the money! The day was a great success. There were about 350 people through the gates and nearly 1,000 pints of real ale, cider or craft beer were sold on the day. This is the second year the charity day has been running, and the event is generously supported by many great British breweries. Through the supply of their beer free-of-charge, the breweries play an active role in attracting so many visitors to the event and helping to maximize the money raised for the chosen charity. Great beer, however, wasn’t the only draw for the crowds. There was also a charity rugby tournament played across 4 pitches, involving 14 teams, which proved to be a highlight of the day. After 6 hours of hard fought play, The Honey Badgers were triumphant, and were very pleased to be able to walk off the pitch to an amazing selection of beers and ciders. The ECasks team would like to thank everyone who helped support the event and for their generosity, especially the breweries who so kindly donated their beer for such a great cause. Adnams, Brecon, Celtic Marches, Charnwood, Cotswold Spring, Dark Star, Longman, Martsons, Oakham, Pennine, Red Squirrel, Roosters, Sadlers, Salopian, Sambrooks, Scrumpy Wasp, St Austell, Thistley Cross, Westons, Wye Valley All of the money raised will go to support real people - The Doncaster and Bassetlaw Kidney Association this year is trying to raise £9,000 for two new Infra Red Treatment Centers, so it really is a life changing sum of money. www.closebreweryrentals.co.uk For more information visit: 10 BREWING & BEVERAGE INDUSTRIES BUSINESS Industry news ECasks charity beer festival success www.brew-school.com For more information visit: www.drinksector.com For more information visit: Microbrewery design & finance course launches ‘Adultifying Soft Drinks’ report 10_Layout 1 28/07/2016 13:27 Page 1