As well as stocking and supplying a large range of new and reconditioned generic beer fonts, EWL can also design and manufacturer bespoke dispense systems from almost anything - a fire extinguisher (see picture) to a wardrobe, a trike to a samovar. Working in partnership with Heineken UK, EWL was recently asked to design and develop a bespoke beer dispense solution for use at a host of summer festivals such as Goodwood Revival and British Summer Time in London’s Hyde Park. Starting with only a “Trike”, in just a few weeks EWL designed and manufactured the whole beer dispense system, including bespoke fonts with working pressure gauges, electricity free cooling system and no gas cylinder enabling its customer to deliver a unique beer dispense experience to their consumers. EWL stocks and supply a huge range of spare parts and on-bar dispense equipment. The company has a product range of several thousand SKUs, including well-known brands such as John Guest and Cornelius Beverage Technologies, many of which can be ordered via EWL Online for next day delivery. EWL can also create customer specific web portals to provide a more streamlined ordering process for its customers. For over 35 years EWL has been supplying the brewing industry with a wide range of dispense equipment, with a focus on quality, service and innovation. An experienced in-house team enables EWL to keep ahead of the field in delivering new and innovative ways of dispensing draught products. The team handles every step of the process from end to end to make sure you get exactly what you require, turning concepts into reality. Well known for traditional wooden handpulls, EWL also works with clients to design and manufacture bespoke units to create a real point of difference on the bar. EWL also now supplies all types of branded lenses – fish eye and flat, round and oval – along with bespoke shapes and sizes, and they can be produced in low volume runs, and so ideal for guest and seasonal products. A branded tap handle is also important to make brands stand out from the competition on the bar. EWL designs and produces bespoke handles for both cask and keg products in many different materials including wood, resin, metal and ceramic. 38 BREWING & BEVERAGE INDUSTRIES BUSINESS www.ewlonline.co.uk For more information visit: Willis Publicity is a leading UK producer of premium pump clips and tap handles for the drinks industry, working with a large range of brands from big name traditional brewers to cutting edge craft beer companies and specialising in enhancing brand visibility with eye-catching point-of-sale material. Willis is working with Tiny Rebel Brewing Co., a progressive and exciting craft brewery from Newport in Wales which is receiving wide acclaim for pushing the boundaries with its cask and keg ranges. Tiny Rebel asked Willis to produce a tap handle to increase visibility on bars and carry its striking branding. Willis’ design team produced a range of concept sketches to act both as a launch pad for TR's design team and an indicator of its manufacturing capabilities. Willis then received a design concept featuring the iconic Tiny Rebel bear sat on top of an industrial concrete pillar daubed with the brewery’s graffiti style logo. Willis then art-worked and interpreted the design with its design and manufacture facilities. The first process was to create a concrete effect pillar for the Tiny Rebel bear to sit on. This would act as the main body of the tap handle and, due to its height, allow the object to stand out. It was important that this be achieved as a rough industrial texture. The next action was to sculpt a 3D model of the Tiny Rebel bear to sit on the pillar. Through multiple sampling stages Willis refined the model and achieved a 3D representation of the logo. The master pattern was then put together, which was used to create silicon moulds. From the moulds, the tap handles were cast in resin and painstakingly finished by hand. For more details contact Carl Andrews on 01582 764040 or email carl@willispublicity.co.uk Willis creates striking look for Tiny Rebel Bespoke dispense systems from EWL www.willispublicity.co.uk For more information visit: Showcase ON THE BAR 38_Layout 1 15/08/2017 11:32 Page 1