It’s been another busy summer for Britain’s Beer Alliance, with ‘There’s A Beer For That’ once again attracting attention. Programme director, David Cunningham, said: “Our Beer Day Britain programme was our biggest and best yet, so thank you to all those who got involved in the celebrations. As part of this programme, we commissioned research to understand the nation’s current attitude towards beer. Please take a look at the results as they highlight some great opportunities for us, as an industry, to continue to promote and grow beer. “We’ve also been building a compre- hensive list of beer events from across the industry on our website. This provides a great opportunity to feature your events and reach a huge audience of engaged beer lovers. Contact us to see how you can benefit from this. “You can now add your own events directly onto our site, so please visit and fill in your beer-related events regularly. You can share them on social media and send them to your audience, so get involved.” Beer Day Britain was once again reported to be a great success. This years’ celebration, instigated by Jane Peyton, saw more people getting involved than ever. A specific Beer Day Britain kit was created, with hundreds of locations running activity. Over 80 media titles featured Beer Day Britain and social media was buzzing, with #CheersToBeer trending all day, reaching 250,0000 people. A ‘Taste of Summer’ guide launched a partnership with The Guardian and a series of features and adverts are running until November. Each weekend an article will highlight the diversity, versatility and quality of beer. Petainer, market leader in innovative PET packaging, partnered with the London Craft Beer Festival - which marked its fifth anniversary this year - at the unique Shoreditch Electric Light Station from 4 – 6 August 2017, the event bringing together some of the best breweries from around the world. Petainer worked with a number of the breweries attending the Festival to serve their beers from its innovative one-way PET kegs - petainerKeg™ Classic and Linestar. Forty-five top breweries from around the world had been hand-picked to attend the event, including pioneers of the modern brewing movement - Mikkeller from Copenhagen, Dugges from Gothenburg - which was recently voted one of the world’s best brewers - and joining from further afield, Maniba from Brazil. From across the pond, Other Half made its inaugural trip from Brooklyn to London with its small batch fruity brews. They were joined by Stillwater Artisanal, a ‘beer architect’ from New York and the US ‘craft beer godfathers’, Sierra Nevada, Brooklyn Brewery and Oskar Blues. Flying the British flag was the very best homegrown talent, including northern powerhouse’s Cloudwater, Magic Rock & Buxton plus London-based favourites The Kernel, Brew by Numbers, Beavertown and Pressure Drop. When all the beer had been drunk, the PET beer kegs were be recycled, cutting out energy-consuming return logistics and washing, thereby reducing carbon emissions and saving valuable water - a one-way PET keg uses 12L less water than a traditional steel keg. Dan Sylvester, co-founder of the London Craft Beer Festival said: “The London Craft Beer Festival is a celebration of an exciting, vibrant industry. We are delighted to have Petainer onboard as an innovative and sustainable partner.” Commenting on the sponsorship, Annemieke Hartman-Jemmett, Group Commercial Director at Petainer said: “The innovative craft brewing sector is of strategic importance to us as a business as we develop a range of sustainable packaging solutions. We are delighted to have the opportunity to showcase our products with some of the best breweries in the world.” 62 BREWING & BEVERAGE INDUSTRIES BUSINESS www.petainer.com For more information visit: hello@beerforthat.com For more information email: Petainer sponsors London Craft Beer Festival ‘There’s A Beer For That’ in full swing News CAMPAIGNS & EVENTS 62 alt_Layout 1 15/08/2017 10:46 Page 1